GetToKnow is a design-driven strategy for a SCA Baby Care. This project was created collaboratively by Jenny Annebäck, Mireia Pumarola, Katarina Pepichova, & Samantha Hookway during the course “Design, Strategy and Innovation” which was held in winter 2015 of study at HDK’s Business & Design Program.
The strategy is based on field research and stemmed from the needs: to feel, develop and understand. It focuses on relationships within the organization that will in turn cultivate an corporate environment that creates value for the company’s customers through innovative new products. These products give parents and child the extra bonding moment. Taking the everyday product into a development moment for both growing baby and maturing parent.