“How can a grocery store that thrives on its friendly and knowledgeable staff translate these values in a digital future, and design a satisfying customer experience that adds value to the brick and mortar shop?”
Local grocery giant ICA presented this challenge to four-member teams in a 48 hour blitz setting. Working in parallel with design students at CCA in San Francisco and in the format of (and with guidance from) Future Partners, a Silicon Valley innovation firm, teams were challenged to use “ingenuity to explore legendary solutions” via Future Partners’ six steps: Be Bold, Get Out, Think Wrong, Make Stuff, Bet Small, Move fast.
Over the two days, our team explored, experimented, and produced a 48 second clip about our research and findings. Departing from the definitions of a human experience, and how human contact alters an experience, we proposed (and prototyped) the gamification of a shopping experience in real time. Using real-time video and audio, we created a platform by which a customer can control a real-life shopper in the store setting. Through this intensive experience our team explored methods for rapid prototyping, the importance of testing ideas, and the insights that come from those practices.