This is an illustration of a proposed example of using the GetToKnow Strategy throughout the SCA Babycare organization and ending in a product that too follows the strategy.
This mobile is a do-it-yourself product that both parents and kids will create together through collecting and assembling the parts. The original idea is to make the diaper play a part in it. How? In each diaper there will be a piece that the baby or parent can pull of. This piece will have different colors or different numbers as a way of learning method. Each piece will be hung in the Mobile and replaceable so baby, parents and Mobile can grow up together. Here GetToKnow provides a learning tool, an everyday playful moment and an incentive to buy the next package of diapers from SCA.